Carter PRIDE: What Does it Mean to You?

Safety must come first if it is going to be present at all. Think of safety like you would of breathing. If we want to do ANYTHING else successfully, we must first be breathing. After that, we can try any other activity (eating, resting, problem solving, exercising), but if we try to do any of those without breathing, you’ll fail. The same goes for driving. Try to reach your goals on efficiency, profit, or even having a pleasant drive without putting safety first and you’ll eventually fail. Carter Express understands that and we want to make safety a company-wide priority.

Safety can’t just be about the drivers – it has to be a top priority for all of us. That’s why Carter PRIDE means SUPPORT. We are taking steps to communicate this to our whole company. Everyone’s focus needs to be on safety so that drivers are fully equipped and so they know that their safe choices will be supported no matter what.

You’ve heard it said that a chain is only as strong as it’s weakest link. That couldn’t be more true when it comes to safety. At the end of the day, each choice to put safety first is what makes us a safe company. Every single driver is critical. Carter PRIDE means INDIVIDUAL RESPONSIBILITY.

Carter staff and drivers are some of the most knowledgeable, generous people we know. We’ve seen time and time again how our team-members give to each other and their communities: either through training and mentoring younger drivers or donating time and resources to meet needs in their neighborhoods. Carter PRIDE means TEAMWORK. We are proud to be a part of this team.

The most important reason for us to make safety a priority is our loved ones. Carter PRIDE means FAMILY. Drivers’ families need to feel confident that their loved-one will come home safely at the end of each run. They also need to feel safe driving on the same roads as our trailers. Carter Express drivers can help to set the tone on the roads – making it a safer place for families all over the US and North America.

Carter PRIDE means PROFITS, not only to us as a company, but also to each driver. Safe practices increase the lifespan of the vehicles and avoid costly accidents. Drivers who are safety-conscious also tend to be conscious of other best practices in truck driving and maximize their efficiency. All of this naturally leads to higher customer satisfaction and long-term growth and stability. Carter also makes sure drivers experience bonuses and other rewards for driving safely, like our quarterly Harley giveaway.

What does Carter PRIDE mean to you?